Whether you’re a tour guide in Luxor, an Airbnb host in Cairo, or running safari adventures in Aswan—there’s one thing successful businesses have in common: they don’t guess, they use data.
And guess what? You don’t need a fancy degree to do the same. Thanks to Google’s Data Everywhere course, we’ve got a simple framework you can use today—no spreadsheets needed. It’s called the six phases of the data analysis process.
Let’s break it down with real travel-world examples so you can start using data like a pro.
1. 🧠 Ask – Define the Problem
Start with a clear question. Data is only useful when you know what you’re looking for.
Travel Example:
Ali runs desert tours in Siwa. Lately, reviews mention the trips feel too long. His question: “Should I shorten my full-day desert safari tour to increase guest satisfaction?”
👉 Tip: Be specific. Think in terms of what, why, and how.
2. 📂 Prepare – Gather the Right Data
Now it’s time to collect the info. Look at booking details, customer reviews, surveys, or even feedback from WhatsApp conversations.
Travel Example:
Ali exports past TripAdvisor reviews, checks tour duration logs, and reviews customer follow-up emails.
👉 You don’t need huge data sets. A few patterns can tell you a lot.
3. 🔄 Process – Clean and Organize the Data
Before analyzing, remove errors or duplicates. Keep only what matters.
Travel Example:
Ali notices some reviews were duplicated across platforms. He deletes them and highlights any comments about “too long” or “too tiring.”
👉 Think of this like tidying your room before inviting insights in.
4. 📊 Analyze – Look for Patterns and Trends
Now, ask: What is the data telling me?
Travel Example:
Ali sees that 60% of negative reviews mention the tour being too long and 40% mention fatigue by afternoon. Meanwhile, positive reviews often highlight the first half of the tour.
👉 Boom—there’s your insight.
5. 📢 Share – Present What You Found
Even if you work alone, summarizing your findings clearly helps you act. If you have a team or partner, share it with them.
Travel Example:
Ali creates a quick slideshow comparing review stats and shows it to his partner. They both agree it’s time to test a shorter version.
👉 Use charts or simple visuals—it doesn’t have to be fancy.
6. ✅ Act – Make a Data-Driven Decision
Now that you know what’s going on, it’s time to take action.
Travel Example:
Ali launches a new “Half-Day Safari Experience.” Within 2 weeks, bookings go up and reviews get better!
👉 Action is where insight becomes income.
Final Thoughts
You don’t have to be a data analyst to think like one. This 6-step process—ask, prepare, process, analyze, share, act—can be your secret weapon to smarter decisions and better guest experiences.
In today’s fast-paced travel world, data isn’t just for big companies—it’s your competitive edge.
So go ahead. Ask questions. Dig into feedback. Adjust your experiences. Your guests (and your bookings) will thank you.
